New EU requirements for packaging – affecting almost all companies

The EU's new Packaging Waste Regulation (PPWR) significantly changes the rules of the game: Requirements for design, recyclability, materials and labeling will apply to all packaging – regardless of industry. The first deadline is already in August 2026, but many requirements require action long before that.
See what PPWR means for your business – and where to start.

REGULATION (EU) 2025/40 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 19 December 2024 on packaging and packaging waste, amending Regulation (EU) 2019/1020 and Directive (EU) 2019/904 and repealing Directive 94/62/EC