More quality in sustainability

The market is hungry for quality in sustainability. We have helped Nowocoat in their work with sustainability throughout the company.

Sustainability has become a dominant issue in industry and all companies, large and small, are gradually claiming to work sustainably. That Danish companies have a green strategy for the future has become a matter of course, but also a major competitive parameter that can gain new customers or an advantage over competitors in the market.

"Qualitative sustainability is not just about focusing on CO2. A company or product is only sustainable when it thinks green and sustainable in all respects, health-wise, socially, ethically and environmentally."

"The market is hungry for more quality in the many sustainability initiatives. But if the results of a company's efforts are to be used actively to win new orders, the changes must be measurable and can be held up against something recognizable. For example, certifications."

– Morten Carlsen, sustainability consultant at Mediator.

The good example: Sustainable thinking in the paint and varnish industry

One of the companies that has elevated its activities in terms of ensuring quality and lasting sustainable results is Nowocoat A/S. The company is an innovative and modern paint and varnish factory, which has roots dating back to 1861, and which supplies coatings for industry, production and professional use.

Historically, the paint and varnish industry has had a huge consumer focus on the environment and chemicals, which has placed correspondingly high demands on the responsibility of manufacturers. Therefore, it takes something extraordinary to stand out.

In order to meet these challenges, Nowocoat has decided that all parts of the company must be based on qualitative sustainability. The management has therefore developed its own framework to operate from, where processes for continuously working with better and safer working conditions, stricter ethical rules and the desire for more green and bio-based energy are prioritized on an equal footing with sustainability in production.

Whereas the UN Sustainable Development Goals have previously been Nowocoat's primary benchmark against which to measure its results, it has now chosen to invest heavily in obtaining various environmental and management certifications as the next step to be able to describe and document the company's results even more clearly. A process where Mediator has helped with the regulatory and legislative part.