Get a handle on green marketing

There is good reason to tell the outside world and consumers about the environmental and climate-friendly properties of your product or service. This is called green marketing, and there are strict legal rules for you as a company to document your claims. The law generally helps to protect against deliberate or unintentional misleading of consumers, and it is comprehensive to understand. That is why we at Mediator offer advice so that you are sure to be in compliance with the law and avoid greenwashing.

Avoid greenwashing

The fear of violating the law can completely deter some companies from communicating about sustainable benefits and efforts. This can unnecessarily miss out on some competitive advantages in the market. At Mediator, we have the necessary insight and understanding of the legislation, so you get a strong advisor who future-proofs your green marketing. You get:

• Compliance with legislation.
• Documented communication about your green efforts.
• A good basis for continuing to work on other sustainable initiatives.

Solid and insightful advice

At Mediator we can both assist and advise on existing and future marketing, and we handle the entire process. We can quickly advise on how to adapt existing material to comply with legislation. We review:

• The material that accompanies a product and ensures that it complies with legislation, CLP, the Marketing Control Act, etc.
• Marketing material such as product labels, flyers, TDS, website, etc.

Subsequently, you will have marketing material that is in compliance with legislation and that can clearly and accurately highlight your sustainable efforts.

We dress you well for green marketing

We advise throughout the entire process and are highly experienced in legislation and future developments. Therefore, we can help you get started.

• Clarification of which product and material should be reviewed.
• We receive material from you.
• We evaluate and review the material.
• We provide a document that includes any changes and/or what documentation needs to be provided to substantiate claims.